Clickstream data can be a company’s most valuable asset. As these data volumes grow exponentially and companies become more sophisticated in their analytical requirements, off-the-shelf web analytics products alone do not provide enough in-depth customer intelligence.

Syncsort’s Clickstream Data Integration (DI) Solution dramatically reduces the time, cost and effort required for integrating large amounts of web data, and radically simplifies an organization’s ability to analyze online visitor behavior via a clickstream data warehouse (CDW). The solution enables customers to:

Gain greater insight into online customer behavior Make more strategic decisions based on actionable data Increase margins, lower costs and improve bottom line Increase staff productivity

A CDW that incorporates high-performance DI can boost a company's success — from improved pricing to profitable campaigns to optimized website layout.  Specifically tailored to streamline the DI process of CDW initiatives, the Clickstream DI Solution consists of: DMExpress software Professional implementation services Training modules

The Solution employs a unique combination of speed, efficient hardware utilization, ease-of-use, and support for various clickstream data sources. This powerful combination increases ROI on CDW initiative by:

• Quickly processing massive amounts of clickstream source data and easily meeting overnight batch windows for CDW refreshes
• Eliminating the need for additional, costly hardware investments by dramatically reducing CPU time, elapsed time, and disk I/O – all while running on commodity hardware
• Deploying a graphical, drag and drop development environment, resulting in:
• implementation in days, not months
• ease of application development and maintenance
• a 75% increase in productivity over hand-coding