Web mining is a form of data mining used to discover patterns from the Web. There are three categories of web mining: web content mining, web structure mining, and web usage mining. Web content mining examines the page content, typically the text. Web structure mining investigates the site's hyperlink and document structure. Web usage mining analyzes user behavior on the website via the web server logs. The results of web mining can be used to provide metrics on the effectiveness of your website or the success of a particular campaign.
DMExpress™ is the fastest, most reliable, and cost efficient enterprise data integration software.* It speeds applications and delivers information to business users when they need it. DMExpress speeds critical ETL processes within the data warehouse, which in turn facilitates your web mining operations. In particular, web mining typically requires significant amounts of data transformation in order to prepare the information for analysis. Faster web mining ensures that your business intelligence applications will be timely and efficient.
* Based on actual comparisons against leading competitors, including Informatica, IBM DataStage, and others. Claims are based on results of specific tests and may vary depending on environment.
