The ability to process raw clickstream data files in a rapid, cost-effective and scalable manner is a critical component for any successful Clickstream Data Warehouse Initiative.
The following white paper discusses:
- Limitations of Web analytics products
- Fundamentals of a clickstream data warehouse
- Clickstream Source Data
- Enabling Technologies
- Syncsort's Clickstream Data Integration Solution
- Customer Success Stories
- E-commerce retailer
- Marketing services provider
- Online gaming website
- DMExpress + Conventional Databases
- A practical alternative to MPP databases
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